Michael Bobrove

President, Nihon Medrad K.K.

Tokyo

Michael Bobrove is the Representative Director & President of Nihon Medrad K.K., the Japanese subsidiary of Medrad, Inc., a position he has held since 1998. Medrad, Inc. is a worldwide leading provider of medical devices and services that enable and enhance imaging procedures of the human body and a two-time recipient of the prestigious Malcolm Baldrige National Quality Award. Medrad is a Bayer Healthcare Company.

Mr. Bobrove has lived in Japan for over twenty years both in Tokyo and Osaka, where he has worked almost exclusively in the Medical Industry. Before joining MEDRAD, Mr. Bobrove was Head of the Corporate Planning Department of Nihon Schering K.K., the former Japanese subsidiary of the global pharmaceutical company Schering AG. He has also worked as a counselor in a Japanese psychiatric hospital.

Mr. Bobrove received his MBA in International Management and Marketing, from Monterey Institute of International Studies, Fisher Graduate School of International Business. He holds a BA in Psychology from Antioch College.

He is currently serving as the Chairman of the Capital Equipment Committee of the AMDD (American Medical Devices and Diagnostics Manufactures’ Association), Board Member of the Medical Imaging Consortium and a member of the Bayer Healthcare Executive Committee in Japan. He previously served two consecutive terms from 2006-2009 as the Vice President of the ACCJ (American Chamber of Commerce in Japan) and Kansai Chapter Head, Member of the ACCJ Board of Governors. He is also an adjunct professor at Kwansei Gakuin University Business School.

He is fluent in Japanese and has presented around the world on various topics related to Japanese business and the medical device industry in Japan.