Brazil, Russia, India and China

For the first time in 2012, APBO will offer sessions on each of the BRIC (Brazil, Russia, India, China) economies. APBO 2012 program will introduce new Outlook and Workshop sessions on Brazil and Russia as well as One on One meetings with Senior Commercial Officers.

Why BRIC?

By 2050 the combined economies of BRIC countries could eclipse the combined economies of today's wealthiest countries. BRICs, combined, currently account for more than a quarter of the world's land area and more than 40% of the world's population. At APBO, U.S. companies can learn first-hand about engaging these important markets in their business strategies.