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NOTE: The program is subject to change. Please check the program schedule regularly for changes and updates.


Monday, March 26, 2007
7:30 – 8:30
Check-in and Continental Breakfast
8:30 – 9:30
Opening Session
Welcome
Keynote Speaker
Valerie Folkes, Vice Dean of Academic Programs, Professor of Marketing, USC Marshall School of Business

A Look at Trade in Asia: What Businesses Need to Know
Franklin Lavin, Under Secretary for International Trade, U.S. Department of Commerce, (Washington, D.C.)
Remarks:
Richard Drobnick, Director, Center for Global Business Excellence, USC Marshall School of Business and Managing Director, Association of Pacific Rim Universities World Institute
William Zarit, Regional Director, Asia/Pacific, U.S. Commercial Service, U.S. Department of Commerce, (Washington D.C.)
9:45 – 10:35
Country Outlook:

Mexico
Karen Zens, Senior Commercial Officer, US Embassy (Mexico City)
Country Workshop:
China
Barry Friedman, Senior Commercial Officer, US Embassy (Beijing)
James Zimmerman, Chief Representative & Partner, Squire, Sander & Dempsey LLP, Chairman, American Chamber of Commerce in China
(Beijing)
Seminars:
Hong Kong, China and California - Building a Prosperous Future
Margaret Fong, JP, Hong Kong Commissioner, Economic and Trade Affairs, Washington, D.C.

Strategic Decision Making: A Dialog on Making the Commercial Service Work for You in China, Asia & Beyond
Maryavis Bokal, Senior International Trade Specialist, U.S. Department of Commerce, Newport Beach, CA
Kellie Holloway Jarman, Commercial Officer, U.S. Department of Commerce, Portland, OR
Ray Cohen, Chief Executive Officer, Symphony Medical Inc., Laguna Hills, CA

Doing Business in Southeast Asia
James Rooney, J.P. Rooney & Associates (Bangkok)
10:50 – 12:20
Special Plenary Session:
ASEAN Roundtable: Views from Four U.S. Ambassadors
Ralph L. Boyce, Ambassador, US Embassy (Thailand)
"Thailand's Changing International Business Environment"
Patricia L. Herbold, Ambassador, US Embassy (Singapore)
"What is Singapore Aiming to Accomplish as the Incoming Chair of ASEAN"
Christopher J. LaFleur, Ambassador, US Embassy (Malaysia)
"Update on US-Malaysia Free Trade Agreement(FTA) Negotiations"
Michael W. Marine, Ambassador, US Embassy (Vietnam)
"What is Next After Permanent Normal Trade Relations (PNTR)"

12:40 – 1:40
Networking Lunch
2:00 – 2:50
Country Outlook:

Thailand
Ann Bacher, Senior Commercial Officer, US Embassy (Bangkok)
Country Workshop:

Korea
John Fogarasi, Senior Commercial Officer, US Embassy (Seoul)
William Oberlin, President, Boeing International Corporation – Korea and Chairman, American Chamber of Commerce Korea

Seminars:
Benchmarking Japan, 2007: Some New Ways to think about the World's Second Largest Economy
Michael Zielenziger, Visiting Scholar, Institute of International Studies, University of California at Berkeley and Author of Shutting Out the Sun: How Japan Created Its Own Lost Generation
When International Executives Derail
Morgan McCall, Professor, USC Marshall School of Business
The Art of Negotiating with the Chinese
Mu Dan Ping, Executive Director, World Heritage Foundation (Los Angeles)
3:05 - 3:55
Country Outlook:

China
Barry Friedman, Senior Commercial Officer, US Embassy (Beijing)
Country Workshop:
Australia/New Zealand
Keith Kirkham, Acting Senior Commercial Officer,U.S. Department of Commerce, US Embassy (Sydney)
Damian McKay, Commercial Director, GE Australia (Sydney)
Seminars:
Chinese Banks: The Path to Reform
Daniel Fineman, Economic Senior Analyst, Federal Reserve Bank (San Francisco)
4:10 – 5:00
Country Outlook:

India
Carmine D’Aloisio, Senior Commercial Officer, US Embassy (New Delhi)
Country Workshop:
Indonesia and Philippines
George Drysdale, Chairman & CEO, Marsman-Drysdale Group (Manila)
Judy Reinke, Senior Commercial Officer, US Embassy (Manila)
Richard Rothman, Senior Commercial Officer, US Embassy (Jakarta)
John Ryan, Marketing Manager, Top Oil Corporation (Jakarta)
Seminars:
China: Six Years After WTO
Baizhu Chen, Associate Professor,Finance & Business Economics,USC Marshall School of Business
Investing in Mexico: Formulas for Success
Richard Sinkin, Partner, InterAmerican Group (San Diego)
5:15 – 6:05
Country Outlook:

Vietnam
Miguel Pardo de Zela, Senior Commercial Officer, US Embassy (Hanoi)
Country Workshop:
Japan
John Peters, Senior Commercial Officer, US Embassy (Tokyo)
Debbie Howard, President, Japan Market Resource Network (JMRN) (Tokyo)
Seminars:
Understanding the Asian Economy: A Columnist's Approach
Tom Plate, Internationally Syndicated Columnist, Founder and Former Director of Asia Pacific Media Network, UCLA and Director, UCLA Media Center (Los Angeles)
India Seminar
Ron Somers, President, US-India Business Council (Washington, D.C.)
From Nothing to a Profitable Wholly-Owned Foreign Investment Enterprise in China in 250 Days
Christopher Goode, President & Managing Director, White (China) Drive Products Co. Ltd., (Hopkinsville, KY)
6:05 – 7:15
HOSTED NETWORKING RECEPTION

Tuesday, March 27, 2007
8:00 – 8:30 Continental Breakfast
8:30 – 9:20 Country Outlook:

Indonesia
Richard Rothman, Senior Commercial Officer, US Embassy (Jakarta)
Country Workshop: Thailand and Vietnam
Ann Bacher, Senior Commercial Officer, US Embassy (Bangkok)
Miguel Pardo de Zela, Senior Commercial Officer, US Embassy (Hanoi)
Walter Blocker
, Managing Director, Gannon Vietnam (Ho Chi Minh)
Seminars: 2007 Presidential Elections in South Korea: Implications for Inter-Korean and U.S.-Korean Relations
Chaibong Hahm, Professor of International Relations and Political Science, Director, USC Korean Studies Institute
  Managing the Power of Perceptions/Expectations: How to Work Effectively with the Chinese
Mu Dan Ping, Executive Director, World Heritage Foundation (Los Angeles)

Benchmarking Japan, 2007: Some New Ways to think about the World's Second Largest Economy
Michael Zielenziger, Visiting Scholar, Institute of International Studies, University of California at Berkeley and
Author of Shutting Out the Sun: How Japan Created Its Own Lost Generation
9:35 – 10:25 Country Outlook:

Hong Kong
Stewart Ballard, Senior Commercial Officer, US Embassy (Hong Kong)
Country Workshop: India
Carmine D’Aloisio, Senior Commercial Officer, US Embassy (New Delhi)
Ron Somers, President, US-India Business Council (Washington, D.C.)
Seminars: Chinese Banks: The Path to Reform
Daniel Fineman, Economic Senior Analyst, Federal Reserve Bank (San Francisco)
  Getting Past “Hai:” Negotiating with the Japanese
Diana Rowland, President, Rowland & Associates (Del Mar, CA)
  Asia-Pacific Economic Cooperation (APEC) Seminar
Karen Pilmanis, Senior Commercial Advisor, National Center for APEC (Seattle)
Monica Whaley, Executive Director, National Center for APEC (Seattle)
10:40 – 11:30 Country Outlook:

Japan
John Peters, Senior Commercial Officer, US Embassy (Tokyo)
Country Workshop: China
Barry Friedman, Senior Commercial Officer, US Embassy (Beijing)
Mu Dan Ping, Executive Director, World Heritage Foundation (Los Angeles)

Seminars:
Entrepreneurship as a Strategic Weapon
Thomas O’Malia, Professor, USC Marshall School of Business
  Attacking the Mexican Market
Richard Sinkin, Partner, InterAmerican Group (San Diego)
Competing in an Era of Global Giants: Strategies of a Successful Start-up
Arvind Bhambri, Professor, Management & Organization, USC Marshall School
Ronald Oehm, Chairman of the Board of Directors of Trianz, Inc., and former Senior Global Partner of KPMG's Consulting Division
11:50 – 1:25 Lunch
Keynote Speaker
What’s Important to Know About China
William Overholt, Asia Policy Chair & Director, RAND Center for Asia Pacific Policy
1:45 – 2:35 Country Outlook:

Korea
John Fogarasi, Senior Commercial Officer, US Embassy (Seoul)
  Philippines
Judy Reinke, Senior Commercial Officer, US Embassy (Manila)
Country Workshop:

Malaysia and Singapore
Joseph Kaesshaefer Jr., Senior Commercial Officer, US Embassy (Kuala Lumpur)
Kristin Paulson, President, United Technologies (Singapore)
Daniel Thompson, Senior Commercial Officer, US Embassy (Singapore)
Paul Walters, Vice President SEAsia, Boeing (Kuala Lumpur)

Seminars: Thailand: Political & Economic Perspective
James Rooney, Chairman, J.P. Rooney & Associates (Bangkok )
Prospects for the U.S. in the 'New' Pacific Rim Economy
Gary Schlossberg, Vice President & Senior Economist, Wells Fargo & Co.
2:50 – 3:40 Country Outlook:

Taiwan
Gregory Wong, Senior Commercial Officer, US Embassy (Taipei)
Malaysia
Joseph Kaesshaefer Jr., Senior Commercial Officer, US Embassy (Kuala Lumpur)
Country Workshop: Hong Kong
Stewart Ballard, Senior Commercial Officer, US Embassy (Hong Kong)
Douglas Woodring, Chief Executive Officer, Submedia Advertising Limited (Hong Kong)

Mexico

Karen Zens, Senior Commercial Officer, US Embassy (Mexico City)
Ricardo Vidal, President, Clemex USA, Inc. (Mexico City)
Seminars: What China Means for America
Geoffrey Garrett, President, Pacific Council for International Policy (Los Angeles) and Professor of International Relations, USC
3:55 – 4:45 Country Outlook:

Australia/ New Zealand
Keith Kirkham, Acting Senior Commercial Officer,U.S. Department of Commerce, US Embassy (Sydney)
  Singapore
Daniel Thompson, Senior Commercial Officer, US Embassy (Singapore)
Country Workshop: Taiwan
Gregory Wong, Senior Commercial Officer, US Embassy (Taipei)
Grace Shao, Partner, Baker & McKenzie (Taipei)
Seminars: China: The Victory of Materialism, The Rise of the Middle Class and the Implications for American Business
Stan Rosen, Director & Professor, East Asian Studies Center, USC
Developing International Research Capabilities on Pacific Rim Policy Issues: Climate Change, Public Health & Economic Integration
Richard Drobnick, Director, Center for Global Business Excellence, USC Marshall School of Business and
Managing Director, Association of Pacific Rim Universities World Institute
4:45 Conference Closes








Presented by the USC Marshall School of Business in partnership with the U.S. Department of Commerce